All of this is based on the twitter I followed the whole event and some R&D I did on the relevant topics. Please excuse me if there is anything wrong.
She explained using the life cycle of cellphones as example. The average life of the mobile phone is about 8 – 12 months, after that you will wonder if you really want this phone and will buy a new one eventually, that’s what the market research says.
The focus was on the adaption of the recent market trends, how marketing strategy is changed from content marketing to context marketing.
Based on the market research, she introduced that, the Volvo Cars has adapted this strategy and introducing a new service based on subscription model.
The experience is the product
— Mark D Frost
This adopted model is the Subscription based model, where you can change your car on based on your. Volvo cars are expecting to get 1/3 of the clients to be on this model by 2025.
What’s included in this:
- Servicing and maintenance
- Peace of mind
- Pick-up and delivery
- Wear and tear
Volvo is giving an year’s subscription as a giveaway
Sitecore partners with Salesforce
Sitecore and Salesforce has joined hands to form a new partnership and integration. This will enable the Digital marketers to create personalized marketing campaigns. The key interest are the web content, email communications, mobile messaging and digital advertising. This joint venture will help.
- Integrate Content from their Sitecore CMS into Marketing Cloud
- Data-driven digital marketer for personalized experiences
- Direct access to content development tools
- Deeper consumer insights
Sitecore acquire Stylelabs
Sitecore acquires, the innovative Content Marketing Software Vendor Stylelabs.
With addition of Stylelabs platform to Sitecore, the marketers can work on the entire lifecycle of the content and understand the content assets on the individual customers’ behaviour. It will boost the digital transformation strategy and create opportunities for personalized experiences that develop lifelong customer relationships.
Stylelabs’ Marketing Content Hub is the 360° marketing content management solution which provides.
- Digital asset management (DAM)
- Marketing resource management (MRM)
- Product information management (PIM)
- Marketing Portal
- Digital Rights Management
- Web to Print
The SickKids Foundation has adapted the new model for their donations. It is the mobile-first easy donation process. With this model they have achieved the goals for Fundraising for the hospital campaigns. The have Acquired more than 6500 donors in 4 weeks. SickKids allows the Donors to have the choice of donating, either Monthly, One-time or Dedication.
What is a dedication?
Dedicate your gift to recognize a milestone, celebrate a Holiday, or in Memory of someone special.
Mick Ebeling has taken place in the hearts of the crowd. Some expressed that it was the best 30 minutes of the entire session. Some said that it was the best motivational speech so far.
Doing good is good branding.
Doing good is good for growth.
Doing good is good for hiring people.
Doing good is good business.
– Mick Ebeling, @NotImpossible
Daymond John, The People’s Shark, is one of a kind man, with expertise in multiple domains. He is a businessman, investor, television personality, author, motivational speaker and CEO of FUBU.
@ has got five shark points for you to become a shark.
- S – Set a goal
- H – Homework
- A – Amor (love)
- R – Remember you are the brand
- K – Keep swimming
I really like the phychology behine “The Shark”, set you eyes on your targets/achievements and don’t lost it, like a shark does not lose its prey. Don’t look backwards, like a shark can not swim backwards. And keep doing great thing while enjoying your life, as swimming like a shark.
Your assets are what feed you; your liabilities are what eats you.”
– Daymond John
Sitecore Experience Platform 9.1
There is a new version of Sitecore which completely supports the JSS. If you are using the older version, you might want to upgrade. Following are the keynotes for the Sitecore XP 9.1.
- Enhanced Sitecore 9 Forms, ( input based conditions & pre-filling fields )
- New Content Editing Interface (Horizon)
- New UI for Analytics
- JSS Connected and disconnected modes
- Everything is based on Open Source Platforms
- Machine learning
- Real-time view of your customers
- Continuous aggregation Sitecore Omni
There is no official announcement about when Sitecore 9.1 is going to be released, but we can guess from the rumors that it will be early 2019.
This will bring the shift in the development paradigm, and now the frontend developers with little or no knowledge with the .Net Framework, will be able to take full advantage of the Sitecore. It will lessen the burdon on the backend developers. In case you face deployment issues, here are the some problems I troubleshooted.
The public availability of JSS will begin with a Sitecore 9.1 and not 9.0 update 1.
– Mark Groves.
- JSS 1.0 will be release with Sitecore 9.1.
- Full Support from Sitecore for JSS.
- The JSS Tech Preview 4 was using JSS Server 9.
- JSS Server 10 was internal preview
- JSS Server 11 is the latest and publicly available.
Please do share your keynotes, and if you find anything wrong in this post, feel free to share it.